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Top Marketing Trends for 2013


As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

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2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Towards the end of 2012, Software Advice , , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Email Marketing Generates the Highest Quality Leads.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.

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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Pam is a content marketing rockstar.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Content marketing: What is more important than strategy?

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. ” phase.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Marketing Pilgrim ).

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

Top Marketing Trends for 2013


As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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56% of B2Bs Will Spend More on Social Media Marketing in 2013


But B2B social media marketing in general remains a lower priority than Web development and email marketing. According to a November survey by BtoB Magazine, 2013 Outlook: Marketing Priorities And Plans, Web development is the highest priority for for the majority of U.S. marketers, with 70% indicating that they’ll increase budgets.

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. You can instantly see the social media conversations taking place in your market and immediately engage your detractors and evangelists.

2013: The Year For Women Business Owners


The  and  National Association of Women Business Owners (NAWBO) of national survey of women business owners (WBOs) found a pervasive sense of economic optimism  including a prediction by most WBO’s (85 percent) that more women will become entrepreneurs in 2013 than in past years. In order to gain new customers (73 percent) plan to invest in marketing in 2013.

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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid?

The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

He related an anecdote about seeing Ian Cleary (who is wonderful!) at SMMWorld: “At the recent  Social Media Marketing World  event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Marketing 101: Surviving Social Slam.

IMPORTANT: 2013 Nonprofit Engagement Data Management Study


That’s what we found when we, with  Avectra , surveyed nonprofit professionals earlier this spring via an online survey.  We heard from 244 folks, primarily Marketing/Communications staff (42%), Fundraising/Development staff (15%), Executive Directors (13%), and IT Staff (10%). Check it out!! Useful Data

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The Digital Marketing Streams Of 2013

Engaging Brand

Over the past couple years there’s been a huge increase in the amount of buzz surrounding certain types digital marketing. Companies are spending more money now on key digital marketing streams than ever before and it’s clear that this is only the beginning. 3 of those key components are as follows. Social Media Marketing. Mobile Marketing. Content Marketing.

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2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

The social media marketing landscape has changed in the past 3 years. My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries.

Ads Worth Spreading 2013

Twist Image

TED 2013's Ads Worth Spreading: The unifying theme: In a word: courage. marketing agency. It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." " When I hear people say that they hate advertising, I don't believe them. People love ads that tell a story. Still, when it works. it just works. loyal one.

10 Digital Unpredictions for 2013

Direct Marketing Observations

With that said, I wanted to go with things that can truly occur in 2013. Look for that to be a growing option in 2013. marketers. Marketers will jump on this and snap a gamification piece onto data deletion. They become useless too in 2013. But the person or marketing teams who “get” the user and write for the user, they are the new kings. Surprised?

7 Steps to Successful Content Marketing [Infographic]


Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).

Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. They can help us wade through the possibilities that lie in front of us in terms of marketing strategy. This is the third survey released by this partnership.

Did You Miss? 22 MUST READS of 2013


Generally interesting stuff: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges  (Avinash Kaushik). The future of marketing isn’t just technology. Those articulated here are just a few that we have found to have great consequence on building and sustaining better marketing and better businesses.” Here are the best of those. Richard Becker).

Facebook LinkedIn Twitter in 2013

Ari Herzog

That is the order of my priorities in 2013. Facebook in 2013. 1. LinkedIn in 2013. will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. Twitter in 2013. Please continue reading Facebook LinkedIn Twitter in 2013 and leave a comment if inspired.

Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!

Blue Focus Marketing

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! Nifty50 Branding Employee Branding Social Executive Social Media Community Social Media Marketing Vala Afshar  @ ValaAfshar. David Armano  @armano. John L.

Responsive Design is 2013?s Web Design Trend


In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. So, this is why responsive design is 2013′s design trend.

SEO in 2013: What to Expect


Here are a few SEO trends you can expect to see in 2013. Competition is good for the market – and your wallet. Every year Google increases its share of the search engine market, and every year Google adds more products to strengthen their grip. It will continue to behoove you in 2013 to make use of the varied Google services and products you can, whether paid or free.

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120 Marketing Tactics for Blogs


Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing  consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. 1.

The Best Blogs to Read in 2013

Ari Herzog

Please continue reading The Best Blogs to Read in 2013 and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. During the final days of last year, Danny Brown published his list of 5 bloggers that everyone should follow and read. Three of the five I never heard of before, and therein lies the beauty of Danny’s list.

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]


Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing.

The Role of Color in Marketing [Infographics]


Marketers in general understand the need for consistency in color and design. Branding Marketing Social Media Marketing Social media marketing Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value.

The Top Benefits of Social Media Marketing [Infographic]


89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. 69% of marketers use social media to gather marketplace intelligence.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 2.  8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : The big game drew a record amount of tweets, but the highest velocity was during the power outage. Power out?

Funny Business: The Best Digital Marketing Humor, 2013 Edition

Webbiquity SMM

One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.” ” There are three kinds of marketing data analysts: those who can count and those who can’t. If

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The Future Of Digital 2013

Twist Image

This past week, it was named by Amazon as one of the Best Books of 2013 in Business and Investing. Then, yesterday, Business Insider released their research report, The Future Of Digital - 2013 , at the Ignition event that further validated the thinking in CTRL ALT Delete. Not truly embracing the reality that creating utility as an engine of marketing is the future of advertising.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

); //. Marketing News & Expert Advice. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing. Happy marketing, Heidi Cohen.

What Does 2013 Hold for Social Media?


As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013. What are your predictions for 2013?

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Posted in Innovation. Take, for example, a global footwear brand.

4 Social Media Halloween Costumes for 2013

Bill Hartzer

Okay, it’s October 2013, and there isn’t a huge amount of time left before Halloween will be here. Here are my favorite social media Halloween costumes for 2013: First, there’s Pinterest: Next, there’s Google Plus: And, of course, Facebook: And, lastly, the Twitter Halloween costume: Social Media Social Media Marketing

8 Free Content Marketing eBooks


Become a better content marketer with these free resources. Content marketing  — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals.

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