With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? But why? MORE >>

Social Media Video 2013: The concluded election has us looking into 2013 and beyond. Social Media Video 2013 | Fatboy Slim Music. Social Media Video 2013 | New Music. Social Media Statistics 2013 from Video. Social Gamers to buy 6 billion in virtual goods by 2013; movie goers only buy 2.5 93% of marketers use social media for business. billion in virtual goods; Predicted to increase to $6 billion by 2013. Source:  “Marketing to the Social Web,”  Larry Weber, Wiley Publishing  2007. The future is all about digital media. population. MORE >>

Marketing Philanthropy Public Relations Shonali Burke accountability in business behind the brands international women's day 2013 IWD 2013 oxfam americaDo you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? How does the way they do business affect the people because of whom they can do business? Behind the Brands. Yet there is enough food for everyone. MORE >>

at SMMWorld: “At the recent  Social Media Marketing World  event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Social Slam 2013 Recap: From the Eyes of an Organizer. Jonathan Barrick) Social Slam 2013 has concluded, and that makes me sad. However, Social Slam 2013 was awesome, and that makes me happy. tribute to the "engine" behind Social Slam - Social Slam - April 5, 2013. But he did. Here it is. MORE >>

Tweet It’s 2013 and there are still many businesses, big and small, without a social media plan. For the past three years I’ve seen it so much I now consider it to be the number one biggest mistake made in social media marketing. If I met your marketing team today, would they all have a copy of and be on board with your company’s social media plan? The post What’s Your 2013 Social Media Plan Look Like? Diving into social media without having a plan is like trying to build a new home without a blueprint. Why should I use it? What do I say? MORE >>