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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197
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What is Good Engagement Rate?

Oktopost

When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data.

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. While it's not an understatement to say that virtually every industry on the planet is active on YouTube, some industries have been more successful than others. YouTube ads provide access to a wealth of data.

YouTube 204
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

For me, those postulations and assumptions began back in 2006, so I’ve got 11 plus years of data and experience on what I think and what I think I think. Then and now, and thus, the more data a marketer has, the better the decision they can make. I look for ‘normal’ activity. I look for practitioners.

B2B 276
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Working with Social Media Data: Content

Net-Savvy Executive

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? Analyzing Content Data Remember consumer-generated media?

Data 82
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7 examples of influencer marketing campaigns

Sprout Social

In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. What is an influencer marketing campaign?

Examples 126
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24 Top YouTube influencers to check out in 2024

Sprout Social

Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. Adam Neely Another music YouTube influencer, Adam Neely has one of the oldest channels of anyone on this list (with his first video published way back in 2006). Published on 1.

YouTube 105