New Social Media Report, and What About UGC?
NOVEMBER 7, 2017
It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. So, it makes sense that when consumers are planning a milestone, like getting married, having a baby, big financial investments like cars and homes, even taking a vacation, they look to social media for recommendations. Why do people include a brand name in their social posts? User Generated Content (UGC).