Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JF : Hyper-targeting.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Mindjumpers

OCTOBER 27, 2010

All marketing and communication professionals have been welcome to submit their work. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Use of a Social Media Platform. Best Use of mobile. Best Social CRM. Best Use of a Micro-Blogging Platform.

Social Media 193

Social Media SMS Social CRM Technorati 193

Convince & Convert

OCTOBER 15, 2015

A top-level view on CX reveals that it best fits under the umbrella of your marketing department, which is why marketing typically controls the majority of the customer experience budget. Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking. Properly Sync Social.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124

Keyhole.co

JULY 9, 2023

Even home bakers can click snaps of their delicious treats, be a famous face on social media, and run a full-fledged business. Social media marketing is an indispensable tool for both elite and common businesses and individuals. Using this social media analytics tool to its full potential might take a while.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM?

Social CRM 196

Social CRM Tools Sample Samples 196

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! Apparently, once we were given the opportunity to completely screw up our own Web pages, we decided that maybe we were better off if social networks removed some of the sources of our own visual and layout demise. Coincidental timing too, as Yahoo !

MySpace 137

MySpace Facebook Social CRM Consultant 137