article thumbnail

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. The theory is that the more data they can collect about you, the more they will know about you, and the better they can sell to you. Intriguing!

article thumbnail

This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

magazine has 100k circulation + 2 times pass along and costs $5k) and sales (call volume rises when our infomercial airs and conversion increases 12%) then your digital marketing reports cannot use language like followers, subscribers and linkbait, they must be consistent. If you measure traditional marketing with reach (ie.

article thumbnail

9 LinkedIn Users Describe Themselves

Ari Herzog

Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto. Featured in Marketing Magazine. Featured in Marketing Magazine. Headline : Director of Community at Radian6. Speaker at TEDx Ottawa. Featured in the AdAge Power 150 list.

article thumbnail

Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Lauren Vargas Sr.

Education 135
article thumbnail

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

So we need to buy Radian6 or Argyle Social or Involver.” Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. ” People are confusing the wizard and the wand. The software is just a vessel. It is a cipher. It was about lead generation.

B2B 120
article thumbnail

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

So we need to buy Radian6 or Argyle Social or Involver.” Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. ” People are confusing the wizard and the wand. The software is just a vessel. It is a cipher. It was about lead generation.

B2B 120
article thumbnail

Book Review: The B2B Social Media Book

Webbiquity SMM

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”).

B2B 185