SocMed Sean
NOVEMBER 7, 2011
SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Ask your social media strategist to conduct an audit on how the online community feels about their products and their competitors. Intriguing! Meet some of their employees.
Direct Marketing Observations
APRIL 26, 2010
magazine has 100k circulation + 2 times pass along and costs $5k) and sales (call volume rises when our infomercial airs and conversion increases 12%) then your digital marketing reports cannot use language like followers, subscribers and linkbait, they must be consistent. If you measure traditional marketing with reach (ie.
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Ari Herzog
SEPTEMBER 30, 2010
Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto. Featured in Marketing Magazine. Community management.
Social Media Strategery
AUGUST 18, 2010
Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Lauren Vargas Sr.
Convince & Convert
JUNE 11, 2010
Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.
Convince & Convert
MARCH 29, 2012
So we need to buy Radian6 or Argyle Social or Involver.” Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. ” People are confusing the wizard and the wand. The software is just a vessel. It is a cipher. It was about lead generation.
Convince & Convert
MARCH 29, 2012
So we need to buy Radian6 or Argyle Social or Involver.” Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. ” People are confusing the wizard and the wand. The software is just a vessel. It is a cipher. It was about lead generation.
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