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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

Her job as an analyst requires her to look at large sums of analytical data on social media sites and make sense of it, not an easy feat to accomplish. After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker.

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The “other” types of social media users

Direct Marketing Observations

I’ve been thinking a lot about how people use social networks and why. We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. They’ll join any and all social networks that they can.

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

A quick overview of the VW community is that Volkswagen does not operate their own social network. All of these social networks are managed independently from each other by home grown admins. The advent of social media tools has enabled Volkswagen owners across the world to band together and share their love of the brand.

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How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions

Ari Herzog

While my definition of a friend has changed since joining the social networking site in 2005, the core remains the same: Friends are people who I know in the flesh, share an interest or two, and consider socially compatible. Family members and so-called close friends fit this definition. How I Use Subscriptions.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now? Reach and Engagement.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Private community site for events: Salesforce also employs a Facebook-like internal collaboration tool known as “Chatter&#. I was unable to get statistics for “lurkers&# , but I am sure it is high. This year they created a private social network for Dreamforce attendees. 700 questions are asked each week.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.