Loyalty, Social CRM, Software and Tools

Social media personalization: The opportunity and risks to consider

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

Social Media

Social Media Sentiment Data Team

Social Media Is CRM

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media

Social Media Social CRM Repository Wiki

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. and hope for a.02 through a new channel.

Social Media

Social Media Social CRM Strategy Consultant

Nobody Said Social Media Should Be Simple

Convince & Convert

AUGUST 28, 2011

Every time we opt for simple by pre-programming tweets, by purchasing likes, by turning our Facebook wall into nothing but a coupon machine, by using marketing automation software to auto-contact prospects in social media, we are flying in the face of what we know other social media users would prefer. .&# And he’s right.

Social Media

Social Media Discount Loyalty Software

Social Media a CRM perspective

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media

Social Media Social CRM Reputation Widget

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. You’re thinking that I’m crazy.

Social Media

Social Media Strategy Social CRM MySpace

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. If you have a tools-focused strategy, you don’t really have a strategy.

Social Media

Social Media Consultant Video Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

CSR

CSR Social Media Strategy Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media

Social Media Strategy Consultant Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media

Social Media Strategy Influencer Social CRM

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. I call this failure thing ducking and weaving in social media.

Social Media

Social Media Consultant Social CRM eBook

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

Befor… [link] [link] Alyssa G I agree with your perspective on the iPad being the ultimate content consumption tool – and for that reason, I think it will be a great device for education, particularly for college students. It's a perfect tool for that and much less expensive than any alternatives in that space.

iPad

iPad Content iPhone Wireless

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM

Social CRM Twitter B2B CoTweet

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare

Foursquare Analysis Consultant Mobile

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. This means giving customers tools that make it easier for them to transact with you.

Social Media

Social Media Strategy Mobile Consultant

Social Media Informer

Social media personalization: The opportunity and risks to consider

Social Media Is CRM

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Nobody Said Social Media Should Be Simple

Social Media a CRM perspective

Convince and Convert Blog: Social Media Strategy and Social Media.

14 Things I Think I Think About Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Do You Have the Guts to Expect Social Media Failure | Social Media.

The Truth About the iPad | Blogging and Content Creation | Social.

Is Twitter for Business Even Worth the Trouble | social crm.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince and Convert Blog: Social Media Strategy and Social Media.

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