Buzz Marketing for Technology
OCTOBER 19, 2011
One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.
Small Business Mavericks
SEPTEMBER 24, 2014
“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” Keywords need to be relevant and the content has to jive.
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Buzz Marketing for Technology
NOVEMBER 9, 2011
A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.
Buzz Marketing for Technology
AUGUST 1, 2008
As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. © Jive Software. Were Here to Help. Barry Tallis.
Direct Marketing Observations
JANUARY 18, 2011
That’s kind of jive isn’t it? What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. Yet it’s effective. That’s not really fair to the reader is it? But it works.
Bill Hartzer
JULY 13, 2009
Marketing Jive has a bunch of great tips here that are still relevant today, including: - Make sure that your video clips are relevant and informative. Related posts: Internet Marketing Conference Comes to Dallas Texas Pubcon, one of the world’s best internet marketing conferences, is. Share this on Technorati.
Techipedia: Tamar Weinberg
AUGUST 25, 2010
Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. When it comes to social media, social should always be carefully weighted before the marketing is put forth. In social media, it may be more important to market slowly and the right way or not at all.
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