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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. need more proof?

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

What the executives at these companies are failing to realize is that more and more of their employees are reading and contributing to the Websphere via blogs, microblogs, forums, etc… and they are often shaping their decisions at work based on the most up-to-date analysis that they get from these interactions.

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Social Media Adoption Up – Engagement Still Lacking

Proactive Report

Not quite what I would call an active Twitter account, being that it is a real-time microblogging service.) specialty retail (23 companies). The study shows that Fortune 500 are definitely on board with social media and that Twitter is the current darling of the big companies. That’s up from 35% in 2009. food, drug and CPG (22).

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Give your customers a voice in the communities where they already have influence. There’s not much to lose and a whole lot to gain.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ In every business niche the smart people are reaching out to influencers to try and carve out a special place in their heart/blog. and still have nothing to show for it. It’s pretty specific.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Reply verygoodservice November 21, 2009 at 8:41 pm Some of the trends highlighted in this post are continuing to develop with more and more high street retailers not only establishing a presence on Twitter but using it for proactive customer service Reply Richard A. A great experience breeds influence and positive feelings.