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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion by 2015 up from $3.2 billion in 2010. Focus on the Customer.

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Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

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Social Media the One Bright Spot for PR Hiring

Proactive Report

You need to be able to use blogs, microblogs, social networks, RSS feeds and other tools to connect internal stakeholders as well as reach out to, and build a community with, your customers and other external audiences. You have to be able to craft a meaningful strategy that delivers results.

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Social Media Adoption Up – Engagement Still Lacking

Proactive Report

Not quite what I would call an active Twitter account, being that it is a real-time microblogging service.) specialty retail (23 companies). The study shows that Fortune 500 are definitely on board with social media and that Twitter is the current darling of the big companies. That’s up from 35% in 2009. food, drug and CPG (22).

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Reply verygoodservice November 21, 2009 at 8:41 pm Some of the trends highlighted in this post are continuing to develop with more and more high street retailers not only establishing a presence on Twitter but using it for proactive customer service Reply Richard A.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ I was very motivated to tweet about the hotel when I was staying there, which can only help spur business from my followers.&#

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Tumblr is back. What does that mean for marketers?

Sprout Social

Of the 135 million monthly users visiting the microblog site , 48% are Gen Z. It’s hard to imagine retail products for most social media platforms. You might see a GIF next to a text post next to an image. And users–especially younger users–are responding to that freedom. tumblr: your favorite liminal space [link].

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