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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! It’s why she is now famous.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Getting Links AND Content from Flickr (Search Engine Land): Using Flickr to build content isn’t so hard once you get inspiration from this article which features a case study and suggested scenarios that you can use Flickr with to help. But if you’re a website creator, have you optimized for mobile search?

Marketing 265
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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. The Expert’s Guide to Keyword Research for Social Media (WordStream): This really interesting guide discusses how you can benefit from diverse keyword research strategies, which you’d think is for PPC and SEO only. This post explores YouTube, Twitter, Facebook, and Flickr. SEO: Strategy.

Marketing 279
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Note: We reached out to get feedback about the lighthouse before we published this post and this made the Lighthouse so much better because of the great feedback. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Price: From $49 to $349 per month. Brandwatch.