Facebook Testing Ads in Groups
OCTOBER 11, 2016
Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups. The social network issued the following statement to Constine: We have started to test delivering ads to people in Facebook groups and will be evaluating the response before determining how we will move forward. According to Constine, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.”.
Are LinkedIn Groups Are Out Of Control?
JANUARY 23, 2014
Many LinkedIn groups are out of control. Group members have discovered they can spam the group and get away with it. Many group admins are not doing a good job managing their groups. I’m talking about the oddly-placed comments and updates that include a link or a comment to something that appears to be either: Completely unrelated to the group.
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. I wrote about how the changes would likely impact associations on Mizz Information ; in short, here’s an overview of the new Groups features and what associations need to know about each: Member Approval in Standard Groups. Better Content Filtering.
Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot
APRIL 25, 2014
Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube
Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed
NOVEMBER 29, 2016
Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games. Instant Games is launching with 17 titles: Pac-Man , Bandai Namco Entertainment. Arkanoid , Taito.
Content Marketing Food Groups
JANUARY 17, 2015
The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed your audience with the right mix of content that engages them, educates them and keeps them wanting more. This infographic goes through the content marketing food groups and an example of the schedule you can follow to nourish your readers with the right mix of how-to, thought leadership and easily digestible content. Marketing professionals wonder what makes for a great mix of content. Powered by WP Bannerize.
Workplace (Formerly Facebook at Work) Officially Launches Worldwide
OCTOBER 10, 2016
Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live livestreaming, Reactions , search and Trending to company networks that are kept separate from Facebook users’ personal profiles. The service will be offered free-of-charge to nonprofits and educational institutions. Norway. France. We feel we are ready for primetime now.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
For example, Nestlé Purina PetCare did an ad campaign in Germany with ZenithOptimedia , and they defined five distinct cat-owner personality types and created different creatives for each group. We’ve made changes and improvements to our AI in order to filter out misleading clickbait stories from News Feed. News Feed. billion monthly active users as of Sept. billion.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Showcase reviews: ArCompany, Catherine Pham/SlideShare, Express Writers, Gizmodo, Marketing Insider Group (Starup), Maximize Social Business (Grow), Re/code, Rebekah Radice, Social Media Today, StoreYa Blog. 21) Feed My Inbox. 14) Quuu.
Facebook Debuts 360 Photos
JUNE 9, 2016
Once those tools are rolled out, Huang said users will be able to share panoramic photos taken via iOS devices or Samsung Galaxy phones, or 360-degree photos shot with 360 photo apps or cameras, the same way they would share any other photos and videos, and the 360-degree scrolling capability will be functional in News Feed for any photos that appear with a compass icon. Woods for Time.
Navigating Facebook: The Difference Between Profile, Page and Group
Social Media Citizens
FEBRUARY 25, 2011
This personal account (think of it as your FB home) is required before you can move up to pages and groups and is limited to “one per person.” Because all status updates appear in your fans’ news feeds (making it visible to all their friends), FB Pages can help attract new fans (customers) through existing clients. Facebook Groups (Club). Find like-minded individuals through the FB Group (or Club). A group can be organized around your business or product, creating a community – but be sure to provide something of value to your members. Facebook Profile (Home).
Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]
OCTOBER 17, 2016
How many Facebook Groups have you joined that you don’t check regularly? Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.). Entrepreneur Lifestyle Group on Facebook.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. The question now is, does Instagram need it too? What This Means for Brands.
Online Tools that Help with PR
JANUARY 8, 2015
Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Have a group of industry trade reporters you want to follow? By Gini Dietrich Running a small business isn’t easy. This is both good news and bad news. Canva to the rescue!
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
RSS Feed. This is why you’ll set up an RSS feed. will use a tool such as Feedly or Flipboard to get their content delivered to them daily, but without the hassle of filling their inbox. And we share in any groups we belong to. By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. Social Share Buttons.
How To Use LinkedIn Groups To Drive Website Traffic | jasonyormark.com
AUGUST 19, 2009
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / How To Use LinkedIn Groups To Drive Website Traffic | Subcribe via RSS How To Use LinkedIn Groups To Drive Website Traffic August 19th, 2009 Posted in Social Media Tweet Share Everyone knows that Linked In is THE social network for professionals, allowing you to create a living resume, perform targeted job searches, collect recommendations and connect with others. It wasn’t until recently however that I realized the potential of utilizing Linked In Groups to drive blog traffic.
6 Ways to Filter Your RSS Feeds - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. Last100.
PR Pros Must Embrace the PESO Model
MARCH 23, 2015
While the algorithm at Facebook keeps changing so only those who pay get their content to show up in the news feeds of their followers, you don’t want to ignore your page. Post once a day to your personal account, your company page, your showcase page and to the groups you belong to. On Feedly , create a list of bloggers to watch. This is good, but it also means change.
On The Death Of Google Reader
APRIL 11, 2013
But is this just a sign of RSS feeds becoming a part of Internet Past? Before Google announced they were shutting down Reader , I hadn’t looked at my feed in months, maybe a year, or more. ” This is mainly because Twitter has become my RSS feed over the last couple of years. I think this could be the beginning of the end for the RSS feed. He also blogs.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. Whatever the case then might be, it’s vital for brands to reach and engage with the right group of people to both expand their fan base and possibility of increasing in-store purchasing.
Facebook Takes Scissors to Paper App
JUNE 30, 2016
The first section in Paper is your Facebook News Feed , where you’ll enjoy inspiring new designs for photos, videos and longer written posts. Facebook Creative Labs apps that are still thriving include Facebook Mentions , Groups and Moments. Facebook’s stand-alone Paper application, which debuted amid much fanfare in February 2014 , will be sent to the recycle bin after July 29.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools. Image credit: Buddy Media. Check out this post.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
The best marketers understand that people watch video differently in mobile feeds. We introduced lead ads in Q1 to make it easy for people to fill out forms on mobile devices right from News Feed. We also want to be thoughtful about making sure that each person’s overall feed experience has the right balance of organic and ad content. News Feed. billion. Video.
It’s Facebook’s Turn to Test a Stories Feature
JANUARY 25, 2017
According to Heath, users add photos and videos to their Facebook Stories, which are visible for 24 hours, and that content does not appear in News Feed or on users’ Timelines. Heath also pointed out that much like Instagram, the new feature is appearing at the top of the app for users in the test group. are also available. Readers: Would you like to see Facebook Stories launch?
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From @Starbucks to @Samsung Mobile and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. For example, there is the main @LEGO_Group account. — LEGO (@LEGO_Group) May 7, 2016. — LEGO (@LEGO_Group) April 24, 2016. YouTube and online video marketing.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
What’s the best way to start and grow a LinkedIn group? Larry Brauner shares 10 tips for maximizing LinkedIn social networking success, among them: put significant time and thought into your profile, utilize keywords, “join every relevant LinkedIn group,” comment when you have something valuable to add, and most importantly (for any social network)–keep at it.
Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out
JULY 22, 2016
Tiffany Zhong of Binary Capital was part of Facebook’s test group for Quick Updates, and she shared the screenshots below with Josh Constine of TechCrunch. Facebook Binary Capital friends Josh Constine News Feed Photos Quick Updates snapchat stories Techcrunch text Text Overlays Tiffany Zhong VideosNot every new feature Facebook tests makes it to launch.
7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget
DECEMBER 14, 2016
So in addition to varying your creative, you can also vary your audience, breaking it into smaller groups and alternating who you target. When you set up a Facebook campaign, you can choose to serve your ad throughout all of its placements or choose specific placement, i.e., right-hand rail, mobile News Feed, mobile interstitial, etc. Failure to refresh your creative is costing you more than you think. Facebook penalizes advertisers for overserving the same ad to the same user by charging a higher price. Plan for refreshes and reuse. Plan in advance. Designate a creative planner.
Facebook Testing Ads on Messenger Home Screen in Australia, Thailand
JANUARY 25, 2017
Those ads have to go somewhere, and now, for a small test group of users in Australia and Thailand, “somewhere” is the home screen on Facebook Messenger. Head of product for Messenger Stan Chudnovsky offered more details in an interview with Kurt Wagner of Recode , saying the ads will be similar to carousel ads in Facebook’s News Feed, with cards from five different advertisers.
How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm
NOVEMBER 20, 2012
This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands. Here is a summary of the main points: Organic Reach.
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
We’ll also keep working on monetization options for partners, such as expanding our live ad break test to a wider group of partners and exploring ad breaks in regular videos. People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed and on publishers’ pages in the coming weeks. This is the kind of work we want to do more of.
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The When targeting start by dividing your community into groups based on their level of loyalty. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? Relevance. Targeting. Monitor and measure the performance.
Facebook Testing ‘Start Camera’ Prompt, Rio 2016 Filters from MSQRD
AUGUST 5, 2016
Facebook is running a test in which mobile users are shown a “Start Camera” prompt atop their News Feeds and given access to animated selfie filters from recent acquisition MSQRD. Now, mobile changed things a little bit, but we didn’t really change our tools. If you look at what people are sharing, now it’s mostly photos, and soon it will be mostly videos.
See First: Facebook Gives Users Control, Make It Easier to Avoid You
JULY 23, 2015
For years now, marketers have screamed about their decreasing visibility in the Facebook News Feed. While Facebook’s News Feed algorithm does favor friend content over brands, it’s not necessarily unfair. Facebook is giving users the ability to select the friends and pages they want to see first, at the top of their News Feed. “It’s not fair!”
An Overhaul to LinkedIn Groups | Justin Levy
JUNE 22, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking An Overhaul to LinkedIn Groups Written on June 22, 2010 by Justin Levy in linkedin , social media , social networks , video 28 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Do you find LinkedIn Groups useful?
Another Round of Changes for Facebook’s Trending Feature
JANUARY 25, 2017
With today’s update, we will now look at the number of publishers that are posting articles on Facebook about the same topic, and the engagement around that group of articles. This is designed to help make sure people don’t miss important topics being discussed on Facebook that might not show up in their News Feed. starting Wednesday. What are your initial thoughts?
How to Create Sharable and Engaging Wall Photos on Facebook
JULY 11, 2012
The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Know your target group. Tweet Written by Christina Bruun who works as Social Designer at Mindjumpers. Send a clear message.
How to Use Social Strategies to Drive Business Goals
Convince & Convert
AUGUST 16, 2013
Brian Solis, Altimeter Group @briansolis. Brian Solis , principal analyst at Altimeter Group , joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrating social media and social business, plus his views on narcissism and how it affects businesses’ abilities to reach people. The RSS feed is: [link]. Listen Now . Gvidi.
Proper Care and Feeding of a Blog
SEPTEMBER 13, 2010
If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. By following these tips for the proper care and feeding of your blog you’ll increase your odds of blogging success. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it.
The End of Credit Cards is Near!
JANUARY 27, 2011
in some form or another during the past few days, then crawl out from under your rock and read the news, subscribe to some RSS feeds or newsletters, or watch some TV. According to a report from Aite Group , “ this pay-by-phone market is forecast to make up $22 billion in transactions by 2015, up from ‘practically none’ last year.. What do think? Take the poll.