Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. It continues with steps to mitigate negative sentiment. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 28, 2023

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group? dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 88

Survey Brands Sentiment Template 88

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This type of analysis is not limited to advertising alone.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are there common issues cropping up?

Tools 86

Tools Sentiment How To Team 86