Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Buffer Social

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. But how exactly do you go about creating personalized social media experiences?

Social Media 111

Social Media Hotels Marketing Social CRM 111

Firebelly

NOVEMBER 15, 2012

Worse, I somehow lost my credit card between the airport and the hotel. The clerk wouldn’t let me check-in, citing hotel policy. One hotel chain has a process to monitor Twitter, where they will say “Hey Dennis — man, sounds like a bad day. In Related News… Do you know which hotel chain is #1 on Facebook?

Social Media 241

Social Media Hotels Retail Airlines 241

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). A social business is a sharing business.

Wiki 102

Wiki Hotels Social CRM Retail 102

Pixlee

JANUARY 19, 2017

93% of marketers are seeing results in improving brand exposure through influencer engagement. 75% of marketing pros consider influencer engagement effective in lead generation. 76% of marketers consider influencer engagement effective in garnering customer loyalty. 71% of Millennials engage user-generated content daily.

UGC 41

UGC Content Loyalty Travel 41

Convince & Convert

MARCH 28, 2012

So with Americans already willfully engaging in casual gaming, doesn’t it make sense for brands to gamify their customer service call center experiences to leverage an activity customers clearly (and already) enjoy ? Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

So with Americans already willfully engaging in casual gaming, doesn’t it make sense for brands to gamify their customer service call center experiences to leverage an activity customers clearly (and already) enjoy ? Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 126

CSR Airlines Loyalty Hashtag 126