Embedding Engagement Marketing Metadata 
Hootsuite
MAY 3, 2023
These include video titles, descriptions, metadata, tags, thumbnails, how long people watch your video, view count, and more. More chances to convert: More eyes mean more views , shares, and engagement. Cards are a great way to keep viewers engaged, as well as direct traffic to related videos. How does SEO on YouTube work?
Sprout Social
SEPTEMBER 16, 2022
According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Posting on YouTube to boost your marketing strategy. As marketers, we often sit behind our screens the majority of the day.
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Hootsuite
NOVEMBER 2, 2020
YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged.
Hootsuite
MARCH 2, 2023
In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.
Proactive Report
OCTOBER 31, 2009
If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement thing we’re trying to achieve? make a noise.
Bill Hartzer
NOVEMBER 2, 2021
I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.
Proactive Report
OCTOBER 31, 2009
If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement thing we’re trying to achieve? make a noise.
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