Mon.Apr 30, 2012

Trending Sources

The Case for Building a Fiercely Loyal Community

SocialFish

This is a guest post by Sarah Robinson, President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack.

LinkedIn: Don’t Overlook The Social Media Underdog

Spin Sucks

Today’s guest post is written by Neal Schaffer. Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users.

The ROI of Pinterest: 5 Must-Reads

Firebelly

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?”

ROI 111

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How Green Juicing Paved the Way to My Other Smart Habits

Kikolani

This is a guest post by Farnoosh Brock. While it may seem out of the ordinary from the usual blogging and social media, I included it for two reasons. 1) Farnoosh is a wonderful friend and inspiring person who has contributed some great articles and interviews here before.

What Comes First, Multichannel Integration or Social Business?

Geoff Livingston

Image by ephy1 Most of the online hype about organizational social media adoption revolves around the “social business” craze. In my conversations, most businesses say they’re grappling with the multichannel integration into marketing. It begs the question, “What will come first, the full integration of social media into the marketing wheelhouse or the widespread rise [.].

5 Ways Brands are Valued Today

Engaging Brand

Brands have always had an intangible value and in the past this has been so important that the valuation has been placed on the balance sheet. The intangible value has evolved with the evolution of technology over the last decade. The brand is valued by consumers not as much on perception, more on delivery of promise. The brand is valued by consumers not as just on their own experience as on the experience of their friends, family and even reviewers.

Why I Steal Content (And Why You Should, Too)

ProBlogger

This guest post is by Adam Costa of Trekity.com. I have a confession to make: for the past few years I’ve stolen content. Lots of it. It’s not something I’m proud of. Hell, I’ve never admitted it to anyone besides my wife (and she’s an even bigger thief than me). But this painful truth must come out, and—rather than see my dirty laundry exposed by someone else—I’d like to be the one to declare it publicly. I am a thief. Worse… I’m a plagiarizer!

eBook 18

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Are You Too Focused On One Social Media Platform?

Small Business Mavericks

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions. There are hundreds of reliable social media platforms available to small businesses and whilst you can’t cover them all, you do need to consider a balanced approach.

Still here – 6 years of blogging and 4 years of data…

The Way of the Web

Although I started publicly blogging at TheWayoftheWeb on a blogspot account back in 2006, it was only in 2008 that I switched to WordPress and installed my current Google Analytics account, so May 1 is kind of an anniversary.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Wiley Miller

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