Mon.Aug 15, 2022

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TikTok is Fast Becoming a Key Search and Discovery Platform for Younger Audiences

Social Media Today

More users are referring to TikTok for search queries, which could have big implications for your marketing strategy.

Platform 203
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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye? By being prepared and rolling out some killer tactics. Don’t let planning your Black Friday marketing strategy frustrate you.

Strategy 101
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Snapchat Announces New Features for Snapchat+, Provides Insights on Snapchat+ Take-Up

Social Media Today

Snapchat's subscription offering now has over a million paying subscribers.

Features 171
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How To Make and Share Facebook Reels That Attract an Audience

Hootsuite

It’s no secret that people love short videos — TikTok’s explosive rise to fame and the popularity of Instagram Reels prove that short clips are compelling and effective. But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Meta Shares New Reels Creation Tips, Based on Successful Creators

Social Media Today

Meta has shared some new pointers on how to maximize your Reels content approach.

Tips 166
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Digital Medical Companies Funnel Patient Data To Facebook For Advertising

Forbes Social Media

Digital health companies are funneling sensitive data that patients have shared with them to Facebook to help target advertisements, according to a new study.

More Trending

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What Will Happen When We Realize Facebook’s Metaverse Is Just A Huge Ad

Forbes Social Media

Every time I turn around, there’s a new report about how the metaverse will take over the world, save Facebook, and provide a catalyst for extreme social connection.

Report 73
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Meta Provides New Tips to Help Brands Mitigate the Impacts of Audience Data Loss on iOS

Social Media Today

Meta's still working out how to best navigate Apple's ATT update.

Apple 150
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Top 5 Easy Ways To Speed Up macOS Ventura

Tweaklibrary

The realization that your Mac’s operating system isn’t running as seamlessly as you had hoped after quickly updating it to the latest version is one of the most upsetting things you may experience. However, there are steps you can take if macOS Ventura is sluggish. Here you can easily speed up macOS Ventura. Easy Ways To Speed Up macOS Ventura.

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How to make money on TikTok: 10 strategies to use in 2022

Sprout Social

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly. From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok , brands are finding creative and authentic ways to position and sell their products or services directl

Strategy 112
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Reducing Options Can Increase Your eCommerce Conversion Rate [Infographic]

Social Media Today

Providing more options can sometimes reduce your opportunities for conversion.

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Employer Branding 101 and Putting Your People First!

Oktopost

Ale Schlesinger, Social Media Manager at HiBob reveals the employer branding strategy that converts. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Gone are the days when social media is solely a vehicle to drive traffic. It is a place to BE and needs to be its own entity! Stopping by the Behind the Post podcast to discuss the evolution of social media, employer branding, and employee advocacy is the brilliant Ale Schlesinge r, Social Media Manager

Brands 75
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The Best Times to Post on Social Media in 2022 [Infographic]

Social Media Today

Some helpful pointers for your social media marketing strategy.

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A Brief History of Social Media [Infographic]

Oktopost

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Today, there is a full generation of adults who have never known a world without social media. It’s part of all of our daily lives, and some have even built their careers around social media.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to find and use TikTok sounds to boost engagement

Sprout Social

TikTok sounds are an integral part of the app—users don’t just listen, they remix and revamp to shape new trends and cultural shifts. From hit songs and iconic TV lines to original audio from innovative creators, sound is often a catalyst for TikTok challenges and dances. It’s part of why community and collaboration are at the heart of the app. Music is the universal language of the soul and TikTok has definitely shifted the music industry.