Wed.Oct 11, 2023

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How to Approach Meta Ads Targeting Now

Jon Loomer

Meta advertising is nothing like it once was. The role of the advertiser has changed. New tools and features have emerged. The strategies have evolved. And if you approach targeting now like it’s 2018, you’re going to struggle. Unfortunately, that’s exactly what we see. Some advertisers have embraced this brave new world. Others are resistant to it and insist on forcing their old strategies like a square peg in a round hole.

How To 189
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EU Calls on Meta to Take More Action to Address Misinformation Around Israel Conflict

Social Media Today

The EU has called on Meta to provide more assurances on its actions to counter misinformation in its apps.

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Campaign Objectives for Conversions

Jon Loomer

Slow down. Keep it simple… Advertisers often obsess unnecessarily over campaign objectives. When promoting a conversion event, you could technically use one of three objectives: 1. Sales 2. Leads 3. Engagement In each case, there’s a website conversion location and the ability to select your pixel and conversion event. Which should you use? Understand that the objective has no impact on how your ads are delivered beyond how it impacts options in the ad set.

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The Ultimate Checklist for Social Media Success [Infographic]

Social Media Today

A handy checklist to keep your social media marketing process on the right track.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Fearing Hamas Execution Videos, Schools Urge Families To Delete TikTok And Instagram

Forbes Social Media

Schools are encouraging parents to have their kids delete social media, anticipating Hamas will use the apps to broadcast the terrorists' gruesome killing of hostages.

Video 145
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The Ultimate Checklist for Social Media Success [Infographic]

Social Media Today

A handy checklist to keep your social media marketing process on the right track.

More Trending

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X Launches Expanded Profile Bios in the Web Version of the App

Social Media Today

The new option will give you more room to add contextual info to your X presence.

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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

Many social media platforms are rethinking the way they reward their top creators.  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).

LinkedIn 116
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TikTok Expands its AR Creator Rewards Program to More Regions

Social Media Today

The program enables AR creators to earn money based on the popularity of their creations on TikTok.

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EU Gives Musk Ultimatum Over Israel-Hamas Disinformation On X

Forbes Social Media

The EU has warned Elon Musk in no uncertain terms that he needs to deal with alleged disinformation on X about the Hamas attack on Israel.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Reddit Publishes New Report on How it Fuels TV and Movie Discovery in the App

Social Media Today

The report looks at how Reddit communities drive entertainment discovery and engagement.

Reddit 183
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Could Gaza Conflict Turn X/Twitter Users To Threads?

Forbes Social Media

The conflict in Gaza is highlighting a key difference in the user experience at Threads vs. that of its larger rival, X.

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Utah Sues TikTok Over its Harmful Impacts on Young Users

Social Media Today

It's another reminder that TikTok is still facing a full ban in the U.S.

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TikTok Is Obsessed With Jungle’s ‘Back On 74’

Forbes Social Media

Jungle’s “Back on 74” has spread through TikTok and YouTube, inspiring dancers to mimic the video's distinctive choreography.

YouTube 112
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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YouTube Adds New Audio Description Options, Preferred Pronouns for Creator Profiles

Social Media Today

Some new options to enhance the accessibility of your YouTube clips.

YouTube 193
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How to Create a ZIP File On Any Device | Compress Your Files In Seconds

Tweaklibrary

Dealing with large and multiple files can be a hassle. ZIP file come to the resuce by efficiently compressing larger folder files significantly reducing their size. Instead of sending hefty files via email, a ZIP file offers a more compact download option, saving valuable time. Furthermore, these files serve as excellent archives for enhanced organization and accessibility.

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7 Steps to Proofreading Like a Pro

ProBlogger

The post 7 Steps to Proofreading Like a Pro appeared first on ProBlogger. This is a guest contribution by Charles Cuninghame, website copywriter. I’m sure we can all agree that proofreading is the least fun part of blogging. But while it may be tedious, it’s well worth the effort. Typos are not only embarrassing, they can also cost you money. In a widely reported study, British entrepreneur Charles Duncombe found a single spelling mistake can cut your online sales in half!