Mon.Jan 22, 2024

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The Complete Guide to TikTok Ads Without an Organic Presence

Ignite Social Media

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. However, many brands are hesitant to create a TikTok account. Either they don’t have the resources to maintain an active presence or they face restrictions from their global offices.

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One Ad Account Per Client

Jon Loomer

You can’t keep doing this… Too many advertisers continue to use one ad account to manage all of their clients. This isn’t just a bad idea, it’s against Meta’s rules. Meta started making a big deal of this a couple of years ago. I even wrote a blog post about how it was becoming a greater focus of rules enforcement. Now we’re starting to hear that they’re taking this more seriously now.

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Yaccarino Shares Her Ambitions for Beneficial Free Speech, Which Elon is Countering With His Own Posts

Social Media Today

Yaccarino says that we should “fight hate with kindness and understanding” Somebody should tell her boss.

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When Broad Targeting Fails

Jon Loomer

We’re moving into a new era of Meta advertising. Meta wants us to go broader with our targeting, and in some cases there is evidence that it’s effective. But there are times when broad targeting is bound to fail. You may even get results that appear to be positive. But that’s part of the issue here. The performance fails once you scratch below the surface.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Yaccarino Shares Her Ambitions for Beneficial Free Speech, Which Elon Is Countering With His Own Posts

Social Media Today

Yaccarino says that we should “fight hate with kindness and understanding.” Somebody should tell her boss.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.

More Trending

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How Global Partnerships Can Generate Billions In Revenue w/ Max Rivera

The Social Media Hat

Partnership Unpacked, Season 2, Episode 2, with Max Rivera The post How Global Partnerships Can Generate Billions In Revenue w/ Max Rivera appeared first on The Social Media Hat.

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How SMBs Are Re-Purposing Their Content [Infographic]

Social Media Today

Content re-purposing can drive significant benefits, when done right.

Content 195
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How To Create A Social Media Style Guide

Keyhole.co

Have you ever participated in an Instagram poll conducted by your favorite brand? Have you contacted a business to get support on your recent purchase from them? No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence?

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LinkedIn’s Removing Its Lookalike Audience Targeting Option as of Next Month

Social Media Today

LinkedIn does still have some similar targeting options available.

LinkedIn 194
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The power of frontline employee engagement on social media

Sprout Social

We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Their top answer: frontline employees. Not executive leadership, corporate employees, other customers or even social teams. According to Sprout Q4 2023 Pulse Survey data, 48% of respondents want to see the people behind businesses, not just those who run the brand account.

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How SMBs Are Repurposing Their Content [Infographic]

Social Media Today

Content repurposing can drive significant benefits, when done right.

Content 190
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LinkedIn’s Removing its Lookalike Audience Targeting Option As of Next Month

Social Media Today

LinkedIn does still have some similar targeting options available.

LinkedIn 189
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EU Users Will Soon Have the Option To Separate Their Facebook and IG Accounts

Social Media Today

The next stage of the EU's data privacy regulations come into effect in March.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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MrBeast Questions X Promotion After Earning $250k in a Week from Video Upload

Social Media Today

MrBeast suggests that the data has been skewed by sponsorships.

Questions 183
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Snapchat Adds Generative AI Pets for Snapchat+ Subscribers

Social Media Today

Another generative AI option for Snapchat+ subscribers.

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Snapchat Adds Generative AI Pets for Subscribers

Social Media Today

Another generative AI option for Snapchat+ subscribers.

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TikTok Rolls Out New Text Size Options to Improve Accessibility

Social Media Today

Improved UI for more users.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Rolls Out New Text Size Options To Improve Accessibility

Social Media Today

Improved UI for more users.

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177
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MrBeast Questions X Promotion After Earning $250K in a Week From Video Upload

Social Media Today

MrBeast suggests that the data has been skewed by sponsorships.

Questions 119