Jon Loomer
OCTOBER 19, 2023
Your ad does the targeting now… We’ve heard this phrase a lot lately. Here’s what it means. Facebook ads of old prioritized targeting. Advertisers separated themselves by finding the perfect combination of demographics, interests, and lookalikes. Meta ads targeting has evolved. Broad targeting and machine learning changed everything. Meta’s been expanding audiences, in some cases without an option, for more than a year now.
Social Media Today
OCTOBER 19, 2023
Meta's promotions for Threads include re-shared posts as highlights in its other apps.
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Sprout Social
OCTOBER 19, 2023
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.
Social Media Today
OCTOBER 19, 2023
Polls have proven to be a popular option for eliciting audience engagement.
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Amy Porterfield
OCTOBER 19, 2023
Listen on… Avoid burnout, boost your energy, and watch your business take off with Dr. Gabrielle Lyon. You're growing your business and dialing in on list growth, digital […] The post #617: The Surprising Connection Between Muscle Health and Business Performance with Dr. Gabrielle Lyon appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
OCTOBER 19, 2023
Contributing to Collaborative Articles can earn you a 'Top Voice' badge for your profile.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 19, 2023
In-stream account switching, so you can use alternate profiles in the one app.
Sprout Social
OCTOBER 19, 2023
It’s no stretch to say that reputation management is more important than ever for brands today. Because modern buyers aren’t shy about unfiltered criticism, praise and feedback. But if you only factor direct mentions and reviews into your monitoring, you’re missing out. There are countless places for consumers to sound off. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation.
Social Media Today
OCTOBER 19, 2023
Snapchat's new report shows its unique audience reach, in variance to other social apps.
Buffer Social
OCTOBER 19, 2023
Starting my company, I felt confident about two things. The first was that I had a winning idea: An Uber for lawn care. I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
OCTOBER 19, 2023
LinkedIn's aiming to verify 100 million members by 2025.
Hootsuite
OCTOBER 19, 2023
Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out.
Social Media Today
OCTOBER 19, 2023
The major social apps have become a key information weapon in the Israel-Hamas war.
Buffer Social
OCTOBER 19, 2023
Fancy a challenge? Why not try to double your growth in two weeks? That’s the goal of the AI Accelerator , Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. What’s the AI Accelerator? This isn't just another online course. It's a unique two-week journey curated by Buffer to help you level up your social media game.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
WebInKnow
OCTOBER 19, 2023
Marketers have many choices about how we interact with existing and potential customers. We can be selfish, doing things for short-term revenue hits that annoy our best customers. Or we can build fans by focusing on what’s best for long-term loyalty.
Keyhole.co
OCTOBER 19, 2023
Ever had that surreal moment when you read an Instagram caption and got so hooked that you took a screenshot of it? Well, writing Instagram captions is new-age poetry, for sure! Keep your audience hooked to your words when there is a visual explosion on every scroll. As much as you work hard on the grid aesthetics and filter-perfect shots, captions also need your mindful attention.
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