Facebook Responds: No More Partner Categories Targeting
Jon Loomer
MARCH 28, 2018
The first shoe drops. In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Let’s take a closer look at what Partner Categories are/were, what this means for advertisers, and why this is happening now… What Are/Were Partner Categories?
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