agora pulse

MAY 23, 2017

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Before you hand over a penny to this person, listen up. Anyone who calls themselves a social media guru — or doesn’t dismiss someone else who calls them a guru — is probably not in the social media trenches, consistently producing good results using completely legitimate and ethical techniq

Social Media 140

Social Media Module LinkedIn Campaign 140

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.

Brands 131

Brands Analytics Data Metrics 131

Ignite Social Media

MAY 23, 2017

It’s no surprise that a change in weather can affect our mood and health, but did you know it can also have an effect on the way we consume content? Whether we’re scouring the internet for the best summer BBQ recipes or covering our Pinterest boards in cozy sweaters and chunky scarves, our needs and desires change along with the seasons. As social media experts, it’s our job to create content that reflects the seasons without resorting to tired clichés.

Social Media 124

Social Media Content Sports Types 124

Oktopost

MAY 23, 2017

Content marketing is certainly not a novelty concept, but it may feel new to plenty of marketers. At least, that’s what 2017 research from The Content Marketing Institute revealed. Although a vast majority of polled organizations—89%—said they were using content in their B2B marketing approach, only 22% considered their efforts to be “mature.

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Content Strategy Marketing B2B 93

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Meltwater

MAY 23, 2017

It’s not easy to admit to being in the wrong. You’d think that, with a… Read More.

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Devumi

MAY 23, 2017

With the snap of a perfectly planned Instagram selfie, Gigi Hadid directs her 26.7 million followers to Tommy Hilfiger’s website to check out the latest spring line. This makes her one of the most notable social media influencers in today’s business world. Using social media influencers is one of the newest marketing strategies available to businesses […].

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Influencer Brands Marketing Instagram 74

Twist Image

MAY 23, 2017

Episode #567 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. This young man has lead an fascinating career, and he's just getting started. Jay Acunzo was head of content at HubSpot , a media strategist at Google and ran content marketing for a venture capital firm. If anyone has seen how content marketing has grown along with digital marketing, it's Jay Acunzo.

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Hubspot Content Marketing Advertising 51

ProBlogger

MAY 23, 2017

This is a guest post by Cathy Tibbles of WPBarista. Recently a lot of warning bells were sounding around the internet because of some changes to the Amazon Associates program. Looking at Problogger’s experience and the success of several other bloggers using affiliate sales, this post will take you through the importance of using Amazon Associates (or deciding if it’s right for you); and how to keep your account open and funds within your grasp.

Affiliate marketing 51

Affiliate marketing How To Feed Feedly 51

Webbiquity SMM

MAY 23, 2017

Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

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B2B Strategy Marketing Microsoft 198

Social Media Marketing

MAY 23, 2017

Inbound marketing generates 55% more leads than traditional and outgoing marketing and costs 62% less per lead. Inbound is even more effective for smaller businesses with limited marketing budgets—86% of small businesses focus primarily on inbound marketing. A Brief Introduction to Inbound Marketing: Inbound marketing is a technique of attracting customers towards the products and services via content marketing, search engine optimization, and social media marketing.

Marketing 100

Marketing Survey ROI Engineering 100

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A beginner's guide to social media automation tools and getting automation right.

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