Jon Loomer

FEBRUARY 19, 2024

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placement selection. Today’s post continues a theme of common advertising mistakes. Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements.

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Advertising Conversation Cost Video 153

Social Media Today

FEBRUARY 19, 2024

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

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Company Industry Reddit Data 197

Jon Loomer

FEBRUARY 19, 2024

Meta recently made a curious update to Advantage+ Shopping campaigns. Before, you could only select Purchase. Now you can select any standard or custom event. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? While there are arguments for Add to Cart or Initiate Checkout, why would you use Lead?

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Campaign Eventful Conversation Course 111

Social Media Today

FEBRUARY 19, 2024

Reddit signed an exclusive deal with an AI company, which could be more significant than it seems.

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Company Industry Reddit Data 182

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Amy Porterfield

FEBRUARY 19, 2024

Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.

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Yahoo Authentication Marketing System 117

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

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Strategy Sentiment Patterns Marketing 105

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. This is where employee advocacy comes in.

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Trends B2B LinkedIn Training 69

Social Media Today

FEBRUARY 19, 2024

Some handy tips for your TikTok marketing approach.

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Tips Strategy Marketing 147

Sprout Social

FEBRUARY 19, 2024

Do you have Facebook and Instagram business accounts for your brand or organization? Then, you should be using Meta Business Suite. From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite.

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How To Instagram Social Media Management Mobile 90

Oktopost

FEBRUARY 19, 2024

We’re going to say it. Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. Sometimes it can be hard to spark creativity and know what to post or what’s the best network to build your brand presence.

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B2B Trends Social Media Strategy 62

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Sprout Social

FEBRUARY 19, 2024

Businesses worldwide lose trillions every year due to poor service experiences. I spent over five years of my career at a leading customer service software company, and many more working with another leader in the space, Salesforce. I know how important service is to the overall customer experience. It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value.

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Loyalty Marketing Collaboration Class 116

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Now we’re seeing this trend increasingly make its way into US politics. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles.

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Influencer Campaign Collaboration Authentication 106