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The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? Content for decision-makers.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

No longer is it used solely for product catalogs, technical specifications and the like. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. Intelligent content aka structured content is breaking out of its traditional boundaries. Streamline the Publishing Process.

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Blog Content Strategy 101

ProBlogger

Kristina Halvorsen, content strategy guru and founder of content strategy consultancy Brain Traffic , defines content strategy as including editorial strategy, web writing, metadata strategy, search engine optimization, content management strategy, and content channel distribution strategy. Stepping Toward Strategy.

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6 Things I Wish I Knew When I Started My Blog

ProBlogger

My blog is in the photography niche, and when new products are released I will publish a post about it. Use Snappy Social Metadata . It’s really important that you include OpenGraph tags in the metadata of all your posts. I’ve tried using pop-ups, prompting users to download an eBook in return for their email address.

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How to Make Money on YouTube – With 10 Examples!

Devumi

Making money on YouTube – 10 exciting examples 1: Promote products you create on YouTube It isn’t all about getting views when you want to make money on YouTube. Having a product to sell, which is featured in your videos, is a great way to earn an additional income.

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195: How to Crush Content Planning and Promotion with One Powerful Tool

ProBlogger

My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board, and a series of ebooks all designed to help you as a blogger to grow your audience, to start an amazing blog, to create content that changes your reader’s lives and to make a profit from that blog. Here are the categories.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. A brand advocate is a customer who loves your brand so much that they promote your products or services without being asked. Ebook is short for “electronic book.” Brand advocate.

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