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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Informational Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime. It’s why Susan Boyle’s “Britain’s Got Talent&# audition video is now hovering at 86 million views. It’s why she is now famous.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good!

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Brandwatch is a social media monitoring platform that supports 27 languages and provides results from millions of social news and media sources across the web. Price: From $49 to $349 per month.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

For the Twitter holdouts, take heed: As far away as Singapore, where Daryl Tay attends Singapore Management University, social media classes are being held. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter. Extra Credit: OPML for Social Media U.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, every interaction shows up on the Fan’s news feed. This is basic News Feed Optimization. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. and (3) the length of time since the action was done. Share your thoughts in the comments.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Larger companies may mobilize a large fundraiser, but smaller companies can host smaller community drives as well. News is also always released on Turbine’s Twitter feed first before being re-tweeted by any of us on our (also quasi-) personal feeds.