Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. It doesn’t give you much freedom to track your audience demographic data or metrics like click-through rates, follower growth, or engagement rates.

LinkedIn 86

LinkedIn How To Collaboration Analytics 86

Hootsuite

JULY 14, 2021

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Whether it’s sharing some behind-the-scenes content, presenting some honest and vulnerable emotions, standing up for your values or sharing a funny meme that acknowledges relatable experience, audiences are hungry for authenticity.

Engagement 145

Engagement Facebook HootSuite Groups 145

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month. Meta Pixel.

Strategy 100

Strategy Brands Facebook How To 100

Keyhole.co

MARCH 5, 2023

Like every other social media platform, there is no fixed benchmark for a ‘good’ Twitter engagement. But as a rule of thumb, ensure you establish a rate of 1% or higher as a good rate in alignment with other social networks such as Instagram. That way, you can accommodate them in your social media marketing.

Engagement 52

Engagement Twitter Tips Hashtag 52

Keyhole.co

DECEMBER 27, 2022

Like every other social media platform, there is no fixed benchmark for a ‘good’ Twitter engagement. But as a rule of thumb, ensure you establish a rate of 1% or higher as a good rate in alignment with other social networks such as Instagram. That way, you can accommodate them in your social media marketing.

Engagement 52

Engagement Tips Twitter Hashtag 52

Hootsuite

DECEMBER 2, 2019

Head to the business section of most social networks and you’ll find useful case studies. Create a social media calendar. But the data shows that 84% of millennials still use Facebook. We’ve compiled demographics information for all of the major social networks. Then, dig deeper with social media analytics.

Small Business 145

Small Business Social Media Tips How To 145

Rebekah Radice

JUNE 26, 2016

What type of visual content works best across social media? Data (Infographics, statistics). Gifs/Memes. It promotes a feeling of calm, and can symbolize loyalty. Share liberally across multiple social networks. But know this… Building a brand on social media takes time. Video (hot, hot, hot!).

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Social Media Brands Energy Buy 129

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145

Rebekah Radice

NOVEMBER 9, 2015

According to the Adobe 2014 Digital Marketing Optimization survey, more than 80% of respondents point to images as either “very important” or “important” in relation to their marketing optimization on social media. But how can you use them to optimize your social media content and audience experience? Data (infographics, etc).

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Social Media Brands eBook Social Networking 113