Ask Buffer: What is Short-Form Video, and How Can You Use It?
Buffer Social
MAY 30, 2023
It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds. Focus on catering to your niche and staying authentic first.
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