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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds. Focus on catering to your niche and staying authentic first.

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Where is the Instagram Aesthetic Headed in 2020?

Later

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram Aesthetic Trends #3: A Curated UGC Feed . View this post on Instagram.

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

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7 ways to transform your audience into brand evangelists

Sprout Social

Brand evangelists are also excellent sources of marketing. The following list outlines a few of these options, but if you want to develop a full digital strategy, HubSpot’s new Digital Marketing Certification Course may be the answer for you. . Notice there isn’t a single meme or image used.

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10 Ways to Increase Facebook Engagement that Work

Sprout Social

Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. Maybe it was an unexpected meme. There’s no need to panic.

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Top 5 Tips on Making More Attractive Facebook Page

Writtent Blog

If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. The Facebook page of Content Marketing Institute manages to do all three at the same time. For example, HubSpot uses a bold yet simple branded cover and matching logo profile.

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Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Heidi Cohen – @HeidiCohen. Image credit: Heidi Cohen.

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