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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Unfortunately, only 23% of employees financially support volunteering days, though organizing corporate social responsibility (CSR) programs benefit brands, their employees, and their communities alike.

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The KISS Method For Determining Social Media ROI

SocMed Sean

When a customer calls on the phone, a customer service representative (CSR) is fully tied-up with that customer until the issue is resolved. Using social media, the same CSR can mange 3-4 different communication streams at the same time. Measure customer satisfaction through online surveys Do you know your customer satisfaction score?

ROI 269
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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Takeaway : You don’t need to have made good on all your CSR efforts before you can start talking about them. It can impact your bottom line as well.

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5 Popular Posts About Social Media

Mindjumpers

Read Full Post » • Danish CSR Initiative on Social Media Meets Criticism The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social [.]

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Are You Missing Youtility’s Biggest Marketing Opportunity?

Convince & Convert

What if we moved beyond the tactical self-congratulations of CSR programs and finally understood that if corporations truly act like humans serving humans, lasting relationships of mutual benefit will develop? In short, what if we acted as if good business embodies that most fundamental expression of relationships: me and you?

CSR 131
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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

There are so many surveys out there pointing to the fact that consumers want to support brands that take a stand about issues they care about, and we’ve really experienced that firsthand. The fact that the food is delicious didn’t hurt, either.)

NGO 74