article thumbnail

The Benefits of Facebook Offer Ads

Ignite Social Media

Also, one of the benefits of offer ads is their ability to remind users who save the offer to refer back to it at a later date. Some were geo-targeted which would garner a higher Cost-Per-Click (CPC) than traditional Traffic campaigns with a “Shop Now” Call-To-Action (CTA), but were still strong campaigns. Provide options if possible!

Facebook 180
article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Examples: facebook, twitter, blog, newsletter, etc. Examples: cpc, organic_social. They allow you (and everyone else on your team) to know at a glance what the codes refer to. UTM code: utm_source.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Newsletter Sign Up. Name First Last Email.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Newsletter Sign Up.

article thumbnail

9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

Reach refers to the number of unique social media users who have seen your content. You also need to monitor other important actions that your fans took such as signing up for your weekly newsletter, downloading an app, scanning a QR code, etc. . You can use a simple spreadsheet to monitor your follower growth each month. are crucial.

Metrics 98
article thumbnail

Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) Well, it depends on your overarching goals.