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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.

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Social Media Marketing Guide: Facebook

Little Web Giants

I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Newsletter Sign Up.

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Social Media Marketing Guide: Facebook

Little Web Giants

I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Newsletter Sign Up.

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A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Average Cost Per Click (CPC). Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Cost-Per-Click (CPC): Your client may prefer to to pay a certain amount for the cost per click. Identify Metrics and Goals. Impressions. Click-Through Rate (CTR).

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