8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
For many busin esses, the long-term value is the tipping point between profitable and non-profitable advertising. However, it stinks to realize after you’ve spent $100,000 and met your CPA goals for that spend that it really would have been helpful to know that long-term revenue those users produced. Do you have enough cash ?
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