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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. Slide 21: Online costs per lead are lower. Slide 37: The most popular use of mobile Internet time?

B2B 152
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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

A lack of mobile. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. A mobile site that simply is a lesser version of a website is not the right solution. organic search. paid search. publishing.

Marketing 105
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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Mobile Marketing.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads.

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25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. Google and other major search engines associate fresh content with authority. Why is it so effective? It’s Not Demographic-Specific.

Sysomos 88
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Sign up right now at a totally reduced cost for 2012 for a limited time. About to Publish a Post? It includes considerations for the types of things you need for good SEO (and again, attention) when publishing blog posts. Publishing videos? PPC Marketing & Paid Search. The focus is high quality content.

Marketing 264
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? 10 Practical Twitter Tips for Publishers (Adam Sherk): Adam works with some of the biggest publishing media companies on search and social strategy, so his advice here is sound.

Marketing 279