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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Companies are still challenged with whether they *should* get involved in the conversation. Social media is a fantastic way to bring that neighborhood business charm back to a increasingly dispassionate world. I don’t they had much of a choice though. If they don’t respond to later concerns, are they in trouble?

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Selling should not even be a big part of the picture.

Hotels 245
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Disclosure: I helped plant the social media seeds for rushIMPRINT.) Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. If so, don’t.

Facebook 279
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. 34 Reasons to Start a Blog (Conversation Agent): Why should you blog?

Marketing 279
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

In fact, this entire parallel was actually mentioned to me in passing by someone who was aware of the conversation that was happening there. In fact, if you compare the visibility of me promoting my service to his, I think his credentials as a lawyer are a lot more prominent than my credentials as a consultant. I do not play well with trolls.

Blogger 177