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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Creating content?

Team 125
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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. Now, if you want to source some external help for social media, well that’s a different story. Where to Start?

RFP 159
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A Free Social Media Proposal Template to Help You Win Clients

Hootsuite

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal). What’s their budget?

Proposal 143
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4 ways to advance your agency with your social media strategy

Sprout Social

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Use social data to inform business decisions.

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The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

Questions 196
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Social Media RFP: Best Practices and a Free Template

Hootsuite

Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP?

RFP 143
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How B2B influencer marketing will grow your brand

Sprout Social

Every member of a procurement team is more than just a professional—they’re people. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. It offers your prospects a glimpse at how their workday might improve by choosing your company as a vendor.

B2B 118