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“The Algorithm,” Explained

Likeable

Allow me to fall back on the dictionary here: “An algorithm is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” Let’s try an example: You are a camping supply company, and your customer John Smith loves camping, and cares deeply about finding the best camping gear.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

There is nothing wrong in investing in audience growth tactics if you have a process of converting that audience ( see our PRISM funnel). In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For some companies traffic is enough.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Each workshop is its own learning process. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! So, they are listening, right?

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Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities

Ignite Social Media

With a merge in Facebook and Instagram Messengers, I will no longer have to out myself as a negligent Facebook lurker. This upgraded API can help streamline the process of answering private messages across both Facebook and Instagram, much to the delight of social media managers everywhere.

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

He draws on that experience to help companies handle the cultural challenge in changing from a traditional command and control approach to marketing and communications, to the more open, transparent world of social media. He is a regular speaker on blogging and social media and has spoken at conferences in Australia, the USA and China.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Relevance of the content. Avoid reposting TikToks.

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