Remove Communities Remove Company Remove Lurker Remove Process
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

article thumbnail

The Social Media Analytics Compass: What and How to Measure

Razor Social

There is nothing wrong in investing in audience growth tactics if you have a process of converting that audience ( see our PRISM funnel). In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For some companies traffic is enough.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

He has been in business for twenty years as a communications consultant and coach, following a public service career with senior positions in education, the arts and major events planning. He is an Associate of China-based company CultureFish Media, which assists companies promoting their business online in China.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

article thumbnail

Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Cultivate an active community. Relevance of the content.

Instagram 142
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August.

article thumbnail

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

What’s more interesting: a bidet company explaining that last season’s model is 25% off, or a bidet company sharing the environmental impact toilet paper has on the planet ? Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Hold a Q&A. of humanity.

Products 145