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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

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Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. – Make your story unique, so the audience gets an impression of your company.

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In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them. The news about Nestlé’s deforestation was then spread, of course, even faster and wider. They made things get even worse.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals. If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. CNN, ESPN, Fox News, CBS News, the Wall Street Journal, and many other news sources.

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Which companies your viewers work at.

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