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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

He lost some followers too though many said K-Mart was smart to find such a popular person of influence with whom they could spend very little money and gain an incredible amount of publicity. Money cannot buy you influence on the social web; remember it comes from Transparency, Truth, and Trust. All around bad news.

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20 Bloggers to Watch in 2012

ProBlogger

” I think Maria will be an influence on curators for years to come. Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Kristi Hines. Marcus Sheridan. He also has a talent for community engagement.

Blogger 53
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Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

Even if you’re not going to start a blog, authors of these sites are very often the influencers online and with real people behind them, you have someone to engage with. Step 2: Identify & Locate the Influencers The influencers behind most blogs are of course, the writers. Just know who they are. Do they run blogs?

Forums 76
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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Create blog design that complements the rest of the personal or company brand. Influence Class Audio Download. About Edith. « Free Personal Branding Teleseminar by A Brand You World Summit. loads first.

Blogger 100
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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours. Special thanks to Neal for putting these videos together.