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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257
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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117
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8 Places User-Generated Content Thrives – Beyond Social Media

Pixlee

Social media is a massive piece of marketing today because of the diverse user-generated content (UGC) that’s shared across these platforms each day. Sharing UGC Today. However, the growth of digital marketing in the last decade lends itself to UGC thriving outside of social media platforms as well.

UGC 78
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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. Today, brand building isn’t about broadcasting your brand to the customer. So, how do you tap into that market with your brand? The Human Connection in Community-Driven Brands. The times have changed.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

In the realm of marketing, learning is the name of the game no matter what your goal is. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. (in West Bengal!) via Flickr, CC 2.0. Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. Here they are: 1.

Content 253
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5 TikTok Campaigns You Need to Try in 2022

Pixlee

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. With a growing user base and consistent trends brands can capitalize on, this app is already a hot topic for marketing in a variety of industries.

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?