Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. As a community manager you ARE the public relations manager. How does it work?

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Social Media Strategery

JUNE 7, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Here’s Your Chance to Shine: Government 2.0 O’Reilly Media, Inc.

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Laurel Papworth

APRIL 21, 2010

Vitrue “manages&# 45 million fans, so sampled that data to look at wall post impression to fan ratio. Example given – 2 wall posts a day will garner 60 million media impressions a month. Technorati Tags: Australia , cpm , Facebook , Marketing , Monetization , revenue , ROI , social media , social networks , value.

CPM 77

CPM Facebook ROI Web 2.0 77

Social Media Strategery

DECEMBER 22, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 I love logging into Twitter and seeing so many different conversations centered around Government 2.0. Let me explain.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. And I get some really great insight from the community on LinkedIn.

LinkedIn 279

LinkedIn Badge Project Comments 279

Techipedia: Tamar Weinberg

AUGUST 26, 2009

But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Offer them free products, samples, or gifts.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 29, 2010

Yet with social media, there’s a perception that it’s easy to score freebies. Social media has introduced incentives to the online space, encouraging others to connect with your business. And unfortunately, social media is at fault for breeding this mentality and causing it to spread.

Products 267

Products Consultant Price Social Media 267