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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. It’s a worthy debate.

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels. Yet, why do people still hide behind social media logos and contact forms?

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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

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57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.

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9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. What: Weekly chat about all things social media.

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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Hey, totally fair question.

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Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. The biggest advantage is engagement.