WOM: What's Really Behind The Buzz
Waxing UnLyrical
NOVEMBER 24, 2010
With 10 years of operations already behind them (I’m told they were doing WOM before “social media even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. But how do they measure and evaluate?
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