Convince & Convert
JUNE 10, 2012
But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.
Convince & Convert
FEBRUARY 5, 2010
KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. The background pattern in #2 reminds me of the album cover from Tommy by the Who – overall, a decent effort but it will always play second fiddle to Quadraphenia in my book. Of course, it's purely subjective.
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Mindjumpers
JUNE 19, 2014
Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? . These patterns are intriguing.
SocMed Sean
DECEMBER 9, 2011
” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Social can do both.
Convince & Convert
MAY 25, 2010
That requires a consistency of attention that differs from most traditional agency staffing patterns. Every Tweet. They are all an opportunity to win or lose at the micro-transaction level. 17 Services.
Convince & Convert
SEPTEMBER 20, 2010
I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.
Convince & Convert
MARCH 3, 2010
Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.
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