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Instagram automation: Strategy and tools to do it right

Sprout Social

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

Much of the software that’s used to automate Instagram activity defies network guidelines. Don’t post unauthorized commercial communications or spam on Instagram. By creating streams for specific hashtags, you’ll have access to a constant supply of relevant content directly within the Hootsuite dashboard.

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15+ Tips to Grow On YouTube Shorts

Buffer Social

Or simply type in search terms you think would be used to discover your videos and incorporate what you see in the search bar in your caption, title, and hashtags. Speaking of hashtags , remember to use at least three per video. Use the Community tab to post updates, create polls, or share behind-the-scenes content.

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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

This can build a library of UGC assets and accelerate your marketing efforts. Draft contest rules: Decide on the guidelines of the contest. Track the entries: Monitor all the entries to ensure that participants follow the guidelines. Pro tip: Ensure you abide by Instagram’s guidelines for promotional giveaway contests.

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How to Work With the TikTok Algorithm in 2023

Buffer Social

Here are some evergreen tasks to consider as you make your next TikTok: Use relevant hashtags. Three to five hashtags are recommended as the sweet spot for boosting discoverability. Incorporate trending audio from the TikTok Audio Library ( this user has a great video on finding evergreen sounds to use).

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

An employee advocacy program provides guidelines, resources, and rewards. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. Their posts create a sense of community among themselves and their customers alike.

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12 Myths Holding You Back From Instagram

Later

According to the rumor mill, your posts could be “shadowbanned” (blocked from the Instagram feed) for using the same hashtags over and over, or liking too many posts. . And when asked about the shadowban conspiracy, Instagram stated that “it doesn’t hide people’s content for posting too many hashtags or taking other actions”. .