Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

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Social Networking Advertising comScore CPM 98

Firebelly

AUGUST 1, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. The 10 Traits of Successful Social Marketers. By Michael Brenner What makes one company’s social media strategy successful while others #fail?

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comScore Social Media ROI Feed 183

Socialized

JANUARY 22, 2010

and went on to cite statistics that show both e-mail and social networking use on the increase. Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. Or maybe the CEO is a poor or uninteresting communicator.

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Social Media MySpace Sharepoint comScore 214

Laurel Papworth

JANUARY 17, 2010

It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. Currency itself has no inherent value except what we, the community/nation, put on it. Experiential Economy: Social Media Business Podcast (23).

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Social Media comScore API Technorati 78

Social Media Marketing

JULY 24, 2013

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Social sharing continues to grow and some platforms are serving specific purposes. Similarly, B2B decision makers use different social networks for different purposes.

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Social Media Flipboard Journal comScore 162

Convince & Convert

SEPTEMBER 29, 2015

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Fit the Social Platform to the Audience.

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Tumblr Social Media Real Estate Brands 60

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value.

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Feed Reader Marketing Social Capital Paid Search 100