Communities Company Engagement Lurker 
SocialFish
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.
Convince & Convert
MAY 8, 2012
What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Akamai Marketing
APRIL 4, 2011
The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care? What makes your company interesting to them?
yMarketingMatters
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Engagement, Shares, Comments. Engagement, Shares, Comments.
Razor Social
NOVEMBER 29, 0002
Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. For some companies traffic is enough. Are you getting engagement on your questions?
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.
Convince & Convert
SEPTEMBER 20, 2010
49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.
Expert insights. Personalized for you.
221 
Let's personalize your content