Ignite Social Media
FEBRUARY 17, 2020
While this change could undoubtedly limit brand visibility on Twitter, it will likely result in mostly positive engagement from followers and fans of a brand. A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers.
Akamai Marketing
APRIL 4, 2011
The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them? Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause.
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yMarketingMatters
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Engagement, Shares, Comments. Engagement, Shares, Comments. Here are the top ones: 1. Referrals.
Convince & Convert
MAY 8, 2012
It’s a daunting task that requires us to assume a leadership role, channel the company’s voice, create buzz and drive engagement on and offline to achieve specific goals/outcomes. According to an AdAge article , only one percent of fans on the biggest brand pages actually engage with the brand at all.
Direct Marketing Observations
JUNE 15, 2010
We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. They are not really engaging-or don’t understand the level of engagement needed to be successful. Hopscotchers. Those are the Tirekickers.
Likeable
OCTOBER 15, 2019
Let’s try an example: You are a camping supply company, and your customer John Smith loves camping, and cares deeply about finding the best camping gear. John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. like, share, or comment on) any of your content.
Razor Social
NOVEMBER 29, 0002
Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. For some companies traffic is enough. Are you getting engagement on your questions?
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