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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Total Number of Comments: How many comments a post has received.

Analytics 154
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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How to use YouTube Analytics to optimize your video performance

Sprout Social

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. For example, a tutorial video might be used as a customer support tool where back-and-forth comments are encouraged.

Analytics 142
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Content and audience. Advertising. Customer service. Scheduling.

Facebook 123
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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

If you optimize for Reach, you’ll manually set your CPM bid. The other optimization options are Post Engagement (delivering to people who create the most comments, likes and shares), Daily Unique Reach or App Events (delivering to people who perform actions within your app). Mobile App Engagement Objective.

CPC 114
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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Impressions (CPM). Optimized for Daily Unique Reach.

CPC 125
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Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email. 22, End Feb.

Examples 113