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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.

Team 151
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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

The real question is how can you get people talking about the things you want them to talk about? You have to be using those channels as true two way communication options for your customers. Create Community Next you need to consider having a “controlled” community environment in your world. Just out of the chat.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.

Team 100
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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

I reached out to Len Devanna (a good friend, a former client years ago, and Director of Social Strategy helping lead EMC ‘s social media efforts to the next level), and asked if he’d answer a few questions about it. Share and enjoy, and feel free to leave questions for Len in the comments.

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

I reached out to Len Devanna (a good friend, a former client years ago, and Director of Social Strategy helping lead EMC ‘s social media efforts to the next level), and asked if he’d answer a few questions about it. Share and enjoy, and feel free to leave questions for Len in the comments. Photo credit: Facebook.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 These are purposely ridiculous questions – wouldn’t the best developers use the actual tools they’re responsible for building? Luke [link] lukefretwell (Luke Fretwell) Twitter Comment Commented.

Gov 2.0 117
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The Many Roles of an Internal Community Manager

Social Media Strategery

Who are they going to trust to get them an answer – the person they see using the platform every day or some faceless/nameless guy behind a distro list email? Writer - Every community platform has some sort of front page along with some static “About this community&# type of content.